torstai 28. elokuuta 2008

News and advertising metrics


Man I sure hope someone is reading my stuff - Otherwise this blogging thing probably will not last too long... Sure I can go back in 3 years time and show that I actually had some nice ideas and speculative conclusions based on the general / public media info.

Anyways here comes yet again a post:

AdMob: Africa’s mobile web traffic increased 21% from Q1 to Q2 2008 --> this is a pretty big increase for Africa when you consider that the worldwide traffic grew by 18%. Hereby the African infrastructure is nowhere close to EU, US or Asia.

Also the following two post were encouraging and show that the mobile media and advertising business is taking gradually a leap forward:

Rapid Growth in Chinese Mobile Advertising. Madhouse, Inc. one of China’s largest mobile ad networks, reported that they have served over 2.3 billion mobile ad impressions in the first 6 months of 2008. This is nearly 5 times the total number of ads served in all of 2007. What I like about Madhouse way of working is that they have an immensely well developed software and databank. With over 2,000 phone models available in China today, ads can also be optimized for the differing screen resolutions.

Next up is:

Ads on YouTube's mobile site. YouTube for mobile continues to grow exponentially, and today, people watch hundreds of millions of YouTube videos every month on mobile devices. Youtube started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for YouTube.

Big names (Google/YouTube and others) are testing the possibilities of mobile advertising. I feel that this is yet again proof that the industry is ready for exploration and delivery of mobile internet experiences.

Ok that's it for mobile internet and advertising.

Remember me writing on different mobile device trends and concepts. Well check out the concept PICS from Samsung which uses what the vendor says is a laser-based nano-projector.

Br. Vesa

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