maanantai 24. marraskuuta 2008

Mobile advertising

Here it goes

* Well talk about talking over nothing: MMA study finds increase in mobile marketing receptiveness and adoption.

http://www.mobileeurope.co.uk/news_wire/114279/MMA_study_finds_increase_in_mobile_marketing_receptiveness_and_adoption_.html

The data is in my opinion of no interest/value? Most of the findings are common throughout the industry. "Overall interest levels in the mobile marketing concept vary by market and geographic region - however, common in all markets is the importance of mobile phones in daily life.” No way - I did not think of this :) I must rebuild all my campaigns and marketing needs.

Anyway if not familiar with mobile ads/marketing go and check it out. Reading through the bullets takes around 2 minutes.

* Then to another post: Five-step plan to turn mobile advertising's potential into something more tangible

http://www.mobilemarketingmagazine.co.uk/2008/10/kick-starting-t.html

I agree with the following: "The challenges arise from trying to introduce a diverse, growing and substantial new advertising channel to an established industry which already has significant high volume business delivering into print, TV, radio and online."

1. Make it worthwhile for the media buyers to focus attention on the mobile channel
2. Apply creative revenue and delivery models to mobile advertising campaigns, rather than simple per-impression remuneration
3. Simplify the mobile message for the advertising industry
4. Fit in with existing advertising industry practices
5. Do not artificially segment the mobile advertising audience

This post is more like it. It actually does have some tangible ideas/benefits to it. Eventhough they steps are quite normal Dos and Don’ts . The part of actually "realizing" them is more difficult.

* To sweeten up things. The next post is once again on device and UI development: "Samsung showed a mobile phone prototype that has a flexible OLED display. The phone is like a clamshell, but the inside screen is full sized, and then it is folded when the phone is closed. "

http://www.oled-info.com/video-samsung-mobile-phone-prototype-flexible-oled-display

You can also check out the video from here:

http://www.youtube.com/watch?v=G2SCZvU8sGU&eurl=http://www.oled-info.com/video-samsung-mobile-phone-prototype-flexible-oled-display

Br. Vesa

torstai 20. marraskuuta 2008

News on apps and UI

Hi again

Due to time constraints some of the news that I post are "old"...

* However at least the first one is pretty new to the media/masses:

http://www.intomobile.com/2008/11/16/google-mobile-app-for-iphone-coming-on-monday.html

Google has been working on a new voice-recognition search app. The app is available for at the phone store. Later it will surely be tagged to the G1 as well. Anyway the app is really great just look at the video. The idea is simple "talk" to your phone rather than typing in. In Googles case it means typing in the search - on other apps it would mean SMS, email and other communication.

I feel really excited on the voice recognition. It is very frustrating to write an SMS - This way it can be done in just a few minutes without using your hands.

* Following the voice recognition comes Nokia's 5800 i.e. tube's UI videos. Check out the indebt review:

http://www.symbian-freak.com/news/008/11/5800_hq_in_depth_video_review_by_mobile_burn.htm

Look at the second video. Go all the way to 4.30 and look at the nice text input. That’s also a rather fast way of writing to you friends an SMS/Email.

* Ok - Now to another issue of interest. I have been writing to some extent over the emerging countries business possibilities. Well it looks like Nokia is already starting to do something similar. Look at the: Nokia Life Tools

http://www.darlamack.com/darlamack/2008/11/nokia-life-tool.html

The application is designed to help people in emerging markets, like farmers, to help and inform them on how to grow their crops, market agriculture prices, etc. Nokia Life Tools helps overcome information constraints and provides farmers and students with timely and relevant information. The article has also some nice UI pics.

* Last but not least - look at this salesman going on and on over his crazy gadget.

http://www.engadgetmobile.com/2008/11/18/winmo-powered-icephone-comes-to-life-looks-scary/

I am not stating that something like this would never work i.e. a Medical Phone - However I feel that the device is just plain ugly and surely has been done without any help of industrial and UI designers. The concept is interesting - Having a three fold phone. The illustrated phone is only a dummy. I recommend seeing the video. He surely nows how to sell an idea.

Br. Vesa

tiistai 18. marraskuuta 2008

UPDATE!!

Alright

For all those who think ideas do not turn into reality:

http://oblong.com/

Please see the introduction video - it's the bomb!

And please keep in mind this is a "commercial product" - There is definitely more to come out of geeky labs around the world.

Br. Vesa

perjantai 14. marraskuuta 2008

Coming back again

Here we go again

Things are surely moving fast forward. Pixel and Gigabytes here and there. According to news SonyEricsson is building a pretty neat concept/device.

http://techon.nikkeibp.co.jp/english/NEWS_EN/20081107/160903/

"High-function terminals, in the future, will be equipped with a 12- to 20-Mpixel camera and support full HD video shooting capability". Seems that "HD" is the power word for the 2009 devices. HTC and Apple have both been rumored to bring in their own HD devices. Never the less please keep in mind that Samsung already hit 10 megapixels in Korea two years ago.

Going onward: As VISA and MasterCard etc are still planning to launch and market mobile payments Japan has already been very active in this segment.

http://www.reuters.com/article/technologyNews/idUSTRE4AA0R020081111

In Japan, more than 50 million, or about half of all cell phone users, already carry phones capable of serving as wallets. In addition some 700 million people worldwide are expected to own such phones by 2013. "Success in Japan and in trials abroad have shown that the technology is ready for cell phones to replace credit cards, cash as well as serve as transportation and movie tickets and electronic keys for homes and offices."

I have already been preaching on building easy payment methods i.e. mobile wallets.

Then to my other "favorite" news: UI and touchscreen development

Here comes: http://www.youtube.com/watch?v=FZyErkPjOR8

This is yet again innovative - although it might not come across that way:) By the way: These posted videos etc are naturally only protos and foremostly do not violate corporate patents and other confidential issues. Therefore we can assume that there is soooo much more going on in big development labs. Anyway back to the video: We are seeing these UI things on a daily basis. Seems however that the video screen portrayed in the movie: Minority report is becoming reality. http://www.youtube.com/watch?v=NwVBzx0LMNQ

Well that's all for now.

Br. Vesa