keskiviikko 17. syyskuuta 2008

M - Banking and Google

Hi again

Referring to my Touchscreen innovation post isTechCrunch's post:

on Swyes which is an amazing gesture-based data entry system. Just go ahead and look at the youtube videos and comments:

Anyways back to this post. Strategy Analytics has published a new research on consumer needs (mobile). Seems that in general emerging markets has boomed in recent years due to greater affordability of handsets and services. There is a huge amount of interest in money handling services including airtime credit transfer and mobile banking services. Banking through the mobile is indeed a major thing in the future - like I have previously posted.

My other post will be:
an interview with Google CEO; Eric Schmidt

As for mobile advertising. He feels that eventually Google could possible make more money from mobile then from the desktop business. due to personalization and targeting. He also stated that: advertising industry is $600 billion dollars --> it’s in fact about $1 trillion globally.

On the economic slowdown: The important point is that Google's model continues to work as people are shifting from offline to online and that shift is going to happen no matter what.

So even the Google camp is interested in mobile advertising (, Android etc.).
Now that must mean something?

Br. Vesa

tiistai 2. syyskuuta 2008

Glam Mobile Marketing - Apps attention


So over the past weeks I have noticed/read on for example Ralph Lauren taking mobile marketing seriously etc. This post summarizes the current glamour players:

Seems that there are indeed more and more players entering the mobile space. Just some luxurious brand names are: Polo Ralph Lauren, Armani Exchange and Dolce & Gabbana who are all taking mobile initiatives. Also notice that Channels mobile marketing is an iPhone application.

This brings us onward to the next posts. Download and application sales are predicted to grow tremendously within the next years.

Check out these posts:

Apple sees $30 million in AppStore first month revenue - iPhone applications bring in $1 million every day. This is huge, which is also why competition is eager to participate.

Windows mobile app store; so since there is no doubt that Apple’s AppStore works. We are seeing Google doing the same for its Android platform. Apparently windows is launching their own store: the upcoming “marketplace service for Windows Mobile” will be called “Skymarket”.

Also fine research backing the future investments:

Those involved in Mobile content creation will spend more than $8 billion on the tools for creation, editing, management, and loading of that content.

Also an indication of the effectiveness of app stores is this post:

Mobile Subscribers More Loyal than PC Subscribers. Seems like consumers to mobile content are more loyal to those sites than subscribers to the same content accessed through the Internet.

Huh - Serious info.

Serious competition and evidentially things are getting seriously exciting.

Br. Vesa