perjantai 29. elokuuta 2008

Irritating phone usage


Trying to speed up this blogging thing.

Anyways here is a post:

Mobile phones on planes... that thought just does not suite my traveling visions. There have been numerous test and pilots by most of the biggest airlines (Emirates, Air France, AE etc.) I cannot imagine sitting next to some stranger who will be talking to the phone either personal stuff (family & friends) or business. I feel that mobile phone usage on airplanes needs to be restricted somehow. What do you think?

Just like Tomi T Ahonen says: A 12 hour flight and a blabbering stranger next to you--- not my thing. Luckily these airplane calls will be more expensive than the same calls on the ground. It is most unlikely that people will want to spend a lot of time yapping on the phone in a plane. Thus in the Emirates study: The average call length has been two and a half minutes. Well less than the average length of a normal mobile phone call, which is nearly four minutes.

Nevertheless I can only hope that after a mere 1-3 year mobile phone usage period - the airplane companies will figure out that in fact they ought to restrict the usage to some extent. The restrictions just resemble the early days of being able to smoke in the planes - which did not really function too well.

Br. Vesa

torstai 28. elokuuta 2008

News and advertising metrics


Man I sure hope someone is reading my stuff - Otherwise this blogging thing probably will not last too long... Sure I can go back in 3 years time and show that I actually had some nice ideas and speculative conclusions based on the general / public media info.

Anyways here comes yet again a post:

AdMob: Africa’s mobile web traffic increased 21% from Q1 to Q2 2008 --> this is a pretty big increase for Africa when you consider that the worldwide traffic grew by 18%. Hereby the African infrastructure is nowhere close to EU, US or Asia.

Also the following two post were encouraging and show that the mobile media and advertising business is taking gradually a leap forward:

Rapid Growth in Chinese Mobile Advertising. Madhouse, Inc. one of China’s largest mobile ad networks, reported that they have served over 2.3 billion mobile ad impressions in the first 6 months of 2008. This is nearly 5 times the total number of ads served in all of 2007. What I like about Madhouse way of working is that they have an immensely well developed software and databank. With over 2,000 phone models available in China today, ads can also be optimized for the differing screen resolutions.

Next up is:

Ads on YouTube's mobile site. YouTube for mobile continues to grow exponentially, and today, people watch hundreds of millions of YouTube videos every month on mobile devices. Youtube started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for YouTube.

Big names (Google/YouTube and others) are testing the possibilities of mobile advertising. I feel that this is yet again proof that the industry is ready for exploration and delivery of mobile internet experiences.

Ok that's it for mobile internet and advertising.

Remember me writing on different mobile device trends and concepts. Well check out the concept PICS from Samsung which uses what the vendor says is a laser-based nano-projector.

Br. Vesa

keskiviikko 13. elokuuta 2008

Backing up my writing


Things are looking like I actually might have some idea behind my "thoughts".

This post covers Nokia opening a new research/design center to Africa in order to offer region specific products and services:

Remember my previous post on different phone designs. The future inspiration is in the developing countries - Europe is so last year :)

The next post also demonstrates my ideas. It interestingly shows what for example Motorola is planning for the "future":

Surely it is only a concept, but again shows interestingly, that the mobile device will evidentially replace the wallet (which we carry with us). Anyways the future device is equipped with touch sensitive areas and: RFID, point of sale (POS) system, communication and credit card reading capabilities. This is all in order to make purchase and sales channels more compatible with the most personal device people have (the phone).

Keep your eyes open : D
This stuff is coming at ya

tiistai 5. elokuuta 2008

"Touch" Screen Innovation?


Alright so one of my first post concentrated on the "next" generation (say 5 to 10 year) mobile devices (phones) - I truly believe that in the near future we ought to see new innovation from emerging markets such as China, India and Africa. People need phones/mobile communication devices for very different reasons than what we assume in the EU or US.

Anyways notice the cool demo on touch screens:
Look at the other videos as well (HP etc.)

And 3D capabilities:
The second one is long so fast forward to 2.40 and keep in mind this is his hobby:)

The future will hold some nice new gadgets for sure. Just hope that companies will nurture the new technologies :)

You may say I'm a dreamer, But I'm not the only one, I hope someday you'll join us, And the world will live as one – (by John Lennon)

Br. Vesa

perjantai 1. elokuuta 2008

Future Mobile Media Usage


This post:

Is pretty much exactly what I have been looking for. Although the post it is long and has much "unrelated" stuff it still has profoundly the core ideas of the mobile space and mobile internet.
When reading it please notice that they are describing the mobile as the 7th mass media. Internet is the 6th and 5th is TV etc.

Anyways here are a few interesting data take aways:
* The internet reaches 1.3 billion people
* However there are over 3.5 billion mobile phone subscribers today
* The mobile subscriber base is growing faster than the internet user base -> The mobile phones are cheaper than PCs.
* On mobile every individual user is always identified perfectly -> Does this one phone number make repeated access to our mobile service site, and download our content. We know perfectly the consumers patterns and segment ideas versus on the (PC) internet space.
* AMF ventures compared the three biggest media platforms, and found that on TV only about 1% of audience data is captured. On the internet, a far better number is achieved; with 10% of the audience information being captured.
* However on mobile, 90% of the audience data is captured. This is huge!
* Mobile is also the only media channel with a built-in payment mechanism.

Most of the stuff was already well-known, but I found the last bullets information interesting, since it has been numerously discussed that telcos/operators will evidentially "loose" in the mobile space. This statement is due to the fact that they are facing fierce competition and subscription/voice revenues have been declining for the past 5 years. They are already having hard times:

However if we think of operators in the future as aggregators there is revenue potential to be gained. Operators can start "selling" data points to content producers and advertisers. Needless to say that the revenues will not be overwhelming but nevertheless significant for the biggest operators (with multiple country networks) say in the nest 5years.

Overall the post was very interesting since it captured nicely the inherent economic opportunities for the new mobile media space. We are truly living in the turbulence environment and that’s partly why the industry is so interesting and exciting.

Br. Vesa