maanantai 9. kesäkuuta 2008

Mobile usage scenarios

Here we go again.

This post was rather interesting:
http://www.mercurynews.com/ci_9486466?IADID

It goes along nicely with my previous post on mobile concepts. This article deals on: Are users going for the all in super package or will they rely more on the traditional phone capabilities. Meaning will the purchase a N96 or a S40 device for 40e. For most the biggest issues is surely why, why? Why would I need to purchase a mobile "phone" for over 600 euros? What do I get for my money? I'll be able to post photos while on the go /online? So?

It is increasingly difficult to keep up with the why? What do I get in return for my 600 euros? Most carriers and device manufacturers have great services, but no one is aware of their features. Samrt phones have multiple sensors and tracking gadgets that could be utilized. In addition marketing these services is hard. Most of the services are currently still "upcoming" and in the early development/idea or beta phases. Then you have the data costs. Your N95 device and your upcoming data plans. Luckily the flat-fee data plans are coming and thus easing the choice and time spend on using online services.

Anyways I feel that the articles first scenario will surely be something of the future! Consumers will pick the more costly device. Benefits include being always connected and with ever greater speed and accuracy. Ease of living might be a "key" word for most smart phone users. The device will be multi- capable and thus give me more freedom and choice.

Br. Vesa

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