Hi
Trying to speed up this blogging thing.
Anyways here is a post:
http://communities_dominate.blogs.com/brands/2008/08/about-those-mob.html
Mobile phones on planes... that thought just does not suite my traveling visions. There have been numerous test and pilots by most of the biggest airlines (Emirates, Air France, AE etc.) I cannot imagine sitting next to some stranger who will be talking to the phone either personal stuff (family & friends) or business. I feel that mobile phone usage on airplanes needs to be restricted somehow. What do you think?
Just like Tomi T Ahonen says: A 12 hour flight and a blabbering stranger next to you--- not my thing. Luckily these airplane calls will be more expensive than the same calls on the ground. It is most unlikely that people will want to spend a lot of time yapping on the phone in a plane. Thus in the Emirates study: The average call length has been two and a half minutes. Well less than the average length of a normal mobile phone call, which is nearly four minutes.
Nevertheless I can only hope that after a mere 1-3 year mobile phone usage period - the airplane companies will figure out that in fact they ought to restrict the usage to some extent. The restrictions just resemble the early days of being able to smoke in the planes - which did not really function too well.
Br. Vesa
perjantai 29. elokuuta 2008
keskiviikko 13. elokuuta 2008
Backing up my writing
Hi
Things are looking like I actually might have some idea behind my "thoughts".
This post covers Nokia opening a new research/design center to Africa in order to offer region specific products and services: http://www.networkworld.com/news/2008/080608-nokia-to-open-research-unit.html
Remember my previous post on different phone designs. The future inspiration is in the developing countries - Europe is so last year :)
The next post also demonstrates my ideas. It interestingly shows what for example Motorola is planning for the "future": http://www.mobilewhack.com/concept-motorola-sparrow/
Surely it is only a concept, but again shows interestingly, that the mobile device will evidentially replace the wallet (which we carry with us). Anyways the future device is equipped with touch sensitive areas and: RFID, point of sale (POS) system, communication and credit card reading capabilities. This is all in order to make purchase and sales channels more compatible with the most personal device people have (the phone).
Keep your eyes open : D
This stuff is coming at ya
Things are looking like I actually might have some idea behind my "thoughts".
This post covers Nokia opening a new research/design center to Africa in order to offer region specific products and services: http://www.networkworld.com/news/2008/080608-nokia-to-open-research-unit.html
Remember my previous post on different phone designs. The future inspiration is in the developing countries - Europe is so last year :)
The next post also demonstrates my ideas. It interestingly shows what for example Motorola is planning for the "future": http://www.mobilewhack.com/concept-motorola-sparrow/
Surely it is only a concept, but again shows interestingly, that the mobile device will evidentially replace the wallet (which we carry with us). Anyways the future device is equipped with touch sensitive areas and: RFID, point of sale (POS) system, communication and credit card reading capabilities. This is all in order to make purchase and sales channels more compatible with the most personal device people have (the phone).
Keep your eyes open : D
This stuff is coming at ya
tiistai 5. elokuuta 2008
"Touch" Screen Innovation?
Hi
Alright so one of my first post concentrated on the "next" generation (say 5 to 10 year) mobile devices (phones) - I truly believe that in the near future we ought to see new innovation from emerging markets such as China, India and Africa. People need phones/mobile communication devices for very different reasons than what we assume in the EU or US.
Anyways notice the cool demo on touch screens:
http://www.youtube.com/watch?v=egAl6sNMaqE&eurl=http://blogs.in.nokia.com/menzies/2008/08/what-else-to-ca.html
Look at the other videos as well (HP etc.)
And 3D capabilities: http://www.youtube.com/watch?v=Jd3-eiid-Uw
The second one is long so fast forward to 2.40 and keep in mind this is his hobby:)
The future will hold some nice new gadgets for sure. Just hope that companies will nurture the new technologies :)
You may say I'm a dreamer, But I'm not the only one, I hope someday you'll join us, And the world will live as one – (by John Lennon)
Br. Vesa
Alright so one of my first post concentrated on the "next" generation (say 5 to 10 year) mobile devices (phones) - I truly believe that in the near future we ought to see new innovation from emerging markets such as China, India and Africa. People need phones/mobile communication devices for very different reasons than what we assume in the EU or US.
Anyways notice the cool demo on touch screens:
http://www.youtube.com/watch?v=egAl6sNMaqE&eurl=http://blogs.in.nokia.com/menzies/2008/08/what-else-to-ca.html
Look at the other videos as well (HP etc.)
And 3D capabilities: http://www.youtube.com/watch?v=Jd3-eiid-Uw
The second one is long so fast forward to 2.40 and keep in mind this is his hobby:)
The future will hold some nice new gadgets for sure. Just hope that companies will nurture the new technologies :)
You may say I'm a dreamer, But I'm not the only one, I hope someday you'll join us, And the world will live as one – (by John Lennon)
Br. Vesa
perjantai 1. elokuuta 2008
Future Mobile Media Usage
Whooow
This post: http://communities_dominate.blogs.com/brands/2008/07/on-seventh-mass.html
Is pretty much exactly what I have been looking for. Although the post it is long and has much "unrelated" stuff it still has profoundly the core ideas of the mobile space and mobile internet.
When reading it please notice that they are describing the mobile as the 7th mass media. Internet is the 6th and 5th is TV etc.
Anyways here are a few interesting data take aways:
* The internet reaches 1.3 billion people
* However there are over 3.5 billion mobile phone subscribers today
* The mobile subscriber base is growing faster than the internet user base -> The mobile phones are cheaper than PCs.
* On mobile every individual user is always identified perfectly -> Does this one phone number make repeated access to our mobile service site, and download our content. We know perfectly the consumers patterns and segment ideas versus on the (PC) internet space.
* AMF ventures compared the three biggest media platforms, and found that on TV only about 1% of audience data is captured. On the internet, a far better number is achieved; with 10% of the audience information being captured.
* However on mobile, 90% of the audience data is captured. This is huge!
* Mobile is also the only media channel with a built-in payment mechanism.
Most of the stuff was already well-known, but I found the last bullets information interesting, since it has been numerously discussed that telcos/operators will evidentially "loose" in the mobile space. This statement is due to the fact that they are facing fierce competition and subscription/voice revenues have been declining for the past 5 years. They are already having hard times: http://www.tietoviikko.fi/doc.te?f_id=1305297
However if we think of operators in the future as aggregators there is revenue potential to be gained. Operators can start "selling" data points to content producers and advertisers. Needless to say that the revenues will not be overwhelming but nevertheless significant for the biggest operators (with multiple country networks) say in the nest 5years.
Overall the post was very interesting since it captured nicely the inherent economic opportunities for the new mobile media space. We are truly living in the turbulence environment and that’s partly why the industry is so interesting and exciting.
Br. Vesa
This post: http://communities_dominate.blogs.com/brands/2008/07/on-seventh-mass.html
Is pretty much exactly what I have been looking for. Although the post it is long and has much "unrelated" stuff it still has profoundly the core ideas of the mobile space and mobile internet.
When reading it please notice that they are describing the mobile as the 7th mass media. Internet is the 6th and 5th is TV etc.
Anyways here are a few interesting data take aways:
* The internet reaches 1.3 billion people
* However there are over 3.5 billion mobile phone subscribers today
* The mobile subscriber base is growing faster than the internet user base -> The mobile phones are cheaper than PCs.
* On mobile every individual user is always identified perfectly -> Does this one phone number make repeated access to our mobile service site, and download our content. We know perfectly the consumers patterns and segment ideas versus on the (PC) internet space.
* AMF ventures compared the three biggest media platforms, and found that on TV only about 1% of audience data is captured. On the internet, a far better number is achieved; with 10% of the audience information being captured.
* However on mobile, 90% of the audience data is captured. This is huge!
* Mobile is also the only media channel with a built-in payment mechanism.
Most of the stuff was already well-known, but I found the last bullets information interesting, since it has been numerously discussed that telcos/operators will evidentially "loose" in the mobile space. This statement is due to the fact that they are facing fierce competition and subscription/voice revenues have been declining for the past 5 years. They are already having hard times: http://www.tietoviikko.fi/doc.te?f_id=1305297
However if we think of operators in the future as aggregators there is revenue potential to be gained. Operators can start "selling" data points to content producers and advertisers. Needless to say that the revenues will not be overwhelming but nevertheless significant for the biggest operators (with multiple country networks) say in the nest 5years.
Overall the post was very interesting since it captured nicely the inherent economic opportunities for the new mobile media space. We are truly living in the turbulence environment and that’s partly why the industry is so interesting and exciting.
Br. Vesa
perjantai 18. heinäkuuta 2008
Ads During Economic Downturn
Huh
I thought that during the summer I might find some time to test this blogging thing. Seems though that there is hardly any news worthy of speculating. Everyone’s on holiday.
Anyways I thought these posts were interesting:
http://www.mobiadnews.com/?p=2409
Harris Interactive looks at consumer reactions to the US economic downturn. The study shows that over 1/3 of consumers say that it will not affect their spending habits, and that mobile advertising is becoming an increasingly viable advertising channel. More than half (56%) of teens and more than a third (37%) of adults would be interested by mobile advertising if they received something in return.
There was also on interesting post on Google acting as a good indicator of an economic downturn. Unfortunately I cannot find the post anymore. Anyways; the idea is that companies reduce their ad spending in an unsecured economic stage. And since Google is one of the biggest "advertisers" their results give an insight on what's happening.
This one is in Finnish:
http://www.digitoday.fi/bisnes/2008/07/18/google-petti-odotukset/200818792/66
So the analysts were not too happy with Google’s results. The share dropped 12%.
Are we heading for a recession? Will the ad spending and mobile industry suffer? Nokia seems to be doing fairly ok according to their Q2 results. However the chip makers (Intel etc.) have also been seen as a good indicator on mobile companies’ future scenarios. And so far it seems that the device manufacturers have not ordered chips as in previous years.
This post sure is full of nothing... Will probably be one which indicates taht ths blogging thjing is not for me :) Just thought I'd try to write some crappy English.
Br. Vesa
I thought that during the summer I might find some time to test this blogging thing. Seems though that there is hardly any news worthy of speculating. Everyone’s on holiday.
Anyways I thought these posts were interesting:
http://www.mobiadnews.com/?p=2409
Harris Interactive looks at consumer reactions to the US economic downturn. The study shows that over 1/3 of consumers say that it will not affect their spending habits, and that mobile advertising is becoming an increasingly viable advertising channel. More than half (56%) of teens and more than a third (37%) of adults would be interested by mobile advertising if they received something in return.
There was also on interesting post on Google acting as a good indicator of an economic downturn. Unfortunately I cannot find the post anymore. Anyways; the idea is that companies reduce their ad spending in an unsecured economic stage. And since Google is one of the biggest "advertisers" their results give an insight on what's happening.
This one is in Finnish:
http://www.digitoday.fi/bisnes/2008/07/18/google-petti-odotukset/200818792/66
So the analysts were not too happy with Google’s results. The share dropped 12%.
Are we heading for a recession? Will the ad spending and mobile industry suffer? Nokia seems to be doing fairly ok according to their Q2 results. However the chip makers (Intel etc.) have also been seen as a good indicator on mobile companies’ future scenarios. And so far it seems that the device manufacturers have not ordered chips as in previous years.
This post sure is full of nothing... Will probably be one which indicates taht ths blogging thjing is not for me :) Just thought I'd try to write some crappy English.
Br. Vesa
tiistai 8. heinäkuuta 2008
Future shopping
This next post will be merely for fun.
Just thought I'd comment on the shopping experiences. Shopping experiences are changing. Consumers are taking the internet shopping to new levels. The internet is full of reports stating that online is taking a bigger share of revenues. Just as a silly example amazon.com has been doing nicely according to the stock markets ? See the 6 year chart after the tech-bubble.
The x, y and upcoming z generations are all accustomed to the online shopping experiences. This trend will spread. In the future i.e. 5 to 10 years more stuff will be bought online. Why bother traveling to a shop when you can get it delivered home?
Shopping is done via the internet (PC) and increasingly via mobile phones either by adding the shopping/content to ones phone/carrier bill or paying with a credit card. Anyways...
In the meantime:
http://www.phonemag.com/german-supermarket-replaces-checkout-with-cellphones-073706.php
A chain of German supermarkets have utilized cell phones to make it possible for the purchases to be scanned directly from the cell phone. As you go through the store you use the camera on your phone to scan each item. Once you’re finished shopping you press a button on the phone to conclude the process which brings up a barcode on the screen. You allow the machine near the door to scan the barcode and you pay there.
Sounds nice and its happening. Similar stuff can be and has already been considered using Radio-frequency identification (RFID) tags. http://en.wikipedia.org/wiki/RFID
It has also been proposed to use RFID for store checkout to replace the cashier with an automatic system which needs no barcode scanning. Initially this would mean that the shop would have for example “doors” scanning your groceries and cashiering your wallet/credit card or cell phone.
Hmm... We need to start taking those Japanese comics seriously with humans having stuff implanted in their bodies and cars flying around.
Br. Vesa
Just thought I'd comment on the shopping experiences. Shopping experiences are changing. Consumers are taking the internet shopping to new levels. The internet is full of reports stating that online is taking a bigger share of revenues. Just as a silly example amazon.com has been doing nicely according to the stock markets ? See the 6 year chart after the tech-bubble.
The x, y and upcoming z generations are all accustomed to the online shopping experiences. This trend will spread. In the future i.e. 5 to 10 years more stuff will be bought online. Why bother traveling to a shop when you can get it delivered home?
Shopping is done via the internet (PC) and increasingly via mobile phones either by adding the shopping/content to ones phone/carrier bill or paying with a credit card. Anyways...
In the meantime:
http://www.phonemag.com/german-supermarket-replaces-checkout-with-cellphones-073706.php
A chain of German supermarkets have utilized cell phones to make it possible for the purchases to be scanned directly from the cell phone. As you go through the store you use the camera on your phone to scan each item. Once you’re finished shopping you press a button on the phone to conclude the process which brings up a barcode on the screen. You allow the machine near the door to scan the barcode and you pay there.
Sounds nice and its happening. Similar stuff can be and has already been considered using Radio-frequency identification (RFID) tags. http://en.wikipedia.org/wiki/RFID
It has also been proposed to use RFID for store checkout to replace the cashier with an automatic system which needs no barcode scanning. Initially this would mean that the shop would have for example “doors” scanning your groceries and cashiering your wallet/credit card or cell phone.
Hmm... We need to start taking those Japanese comics seriously with humans having stuff implanted in their bodies and cars flying around.
Br. Vesa
keskiviikko 2. heinäkuuta 2008
Ad Alliances
Things are pretty mellow not at the work
Last week(s) that surely wasn’t the case thus so few posts.
Anyways these links:
http://www.mobiadnews.com/?p=2479
Nokia Interactive: Issues a new alliance aimed at making mobile advertising easier for brands. The alliance will integrate advertising solutions from multiple companies into a single Nokia interface.
http://www.mobiadnews.com/?p=2502
Telefónica has launched a global mobile advertising alliance in partnership with Amobee Media Systems. The alliance will allow advertisers to show targeted ads of all types to Telefonica’s 170 million subscribers around the world.
And lastly: http://www.mobiadnews.com/?p=2453
Nokia has announced the launch of “Ad Labs” in London and Boston. These labs will aim to train advertising agency workers in the finer points of mobile advertising.
Companies (not only Nokia) are gathering their strengths in order to understand mobile advertising. How can brands produce relevant targeted ads for their trusted consumers?
Personally I feel similar as Mike Baker: “Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers." Nevertheless I feel that it is immensely difficult to reach this target. The whole industry and "ecosystem” including carriers, ad/digi agencies, brands etc. will need to be fully aware of the time-span needed to effectively learn how to use mobile advertising. This will not happen over night nor will it come without training and investments/costs.
The times seem now more ready for mobile advertising than they have been for the past 5years. Hope the alliances and hard training will pay off.
Br. Vesa
Last week(s) that surely wasn’t the case thus so few posts.
Anyways these links:
http://www.mobiadnews.com/?p=2479
Nokia Interactive: Issues a new alliance aimed at making mobile advertising easier for brands. The alliance will integrate advertising solutions from multiple companies into a single Nokia interface.
http://www.mobiadnews.com/?p=2502
Telefónica has launched a global mobile advertising alliance in partnership with Amobee Media Systems. The alliance will allow advertisers to show targeted ads of all types to Telefonica’s 170 million subscribers around the world.
And lastly: http://www.mobiadnews.com/?p=2453
Nokia has announced the launch of “Ad Labs” in London and Boston. These labs will aim to train advertising agency workers in the finer points of mobile advertising.
Companies (not only Nokia) are gathering their strengths in order to understand mobile advertising. How can brands produce relevant targeted ads for their trusted consumers?
Personally I feel similar as Mike Baker: “Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers." Nevertheless I feel that it is immensely difficult to reach this target. The whole industry and "ecosystem” including carriers, ad/digi agencies, brands etc. will need to be fully aware of the time-span needed to effectively learn how to use mobile advertising. This will not happen over night nor will it come without training and investments/costs.
The times seem now more ready for mobile advertising than they have been for the past 5years. Hope the alliances and hard training will pay off.
Br. Vesa
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